Where Adsense Should Appear
There are several factors to consider when deciding whether to include Adsense on your website. Many feel that this belittles their brand, while others view it as a useful tool for visitors that generates revenue and makes their content profitable.
The choice may largely depend on the commercial goals and purpose of your website. Many companies that sell products decide to place Adsense ads on their website. This may seem like a strange choice, opening up opportunities for competitors to promote their services or product among your potential customer base.
Many publishers claim that they do this only to allow companies providing support services to advertise. These statements have some grounds, because those who, for example, sell pillows, could provide those who sell bed linen with the opportunity to advertise.
While it would make sense, there are still those online retailers that allow competitors to infiltrate their audience. Many argue that there are still advantages to allowing your direct competitors to advertise on your website. One of them is that ultimately if visitors want to see your competitors, they will be able to see them through a Google search no matter what they do. This may be true, but the idea that a well-known brand like coco-cola has Pepsi ads on its website is not even possible.
Another factor that is taken into account in this situation is that publishers do not believe that Adsense is effective in ensuring conversions. They believe that visitors who click on ads are not highly qualified customers because otherwise, they would quickly move on to the materials or products they are interested in.
Despite the fact that Adsense is a dubious choice for online stores, it is certainly a good additional service for other varieties of online publishers. For example, a website that provides a free service such as dictionary.com receives a high level of traffic and can make your service profitable with AdSense. This was the case with bloggers who initially provided content for free, being unable to reach the scale necessary to conclude direct contracts with advertisers.
This may also apply to other previously free services, including broader forms of information transmission and, for example, news. In 2006, a man who later published a selection of videos claimed to earn $19,000 a month using AdSense, claiming that he was also contacted through Google to help him increase the CTR (click-through rate) he achieved. The idea of such success has become the main factor that prompted online publishers to opt for Adsense.
Many publishers also claim that AdSense makes their websites more professional. Those who can sign a contract with advertisers are generally considered to be providing service with great appeal, and therefore those who are not familiar with the program may think that the Adsense advertiser is in this position.
However, Adsense is also targeted at those publishers who use the service solely to provide links to ads. Everyone did a Google search, clicked on the Adwords ad, and got to a website that reads the top ten resources on… This is a serious problem, as is what usually upsets surfers. If people see that it says "Google ads" and then they see Google ads on another site, they may associate that site with unfriendly consumer practices. So this is a problem that Google has to solve in order to keep Adsense as a reputable service.
Regardless of the shortcomings and websites for which the service may not be suitable, it is still a useful tool for website visitors. Those who visit the website and click on the link bring income to the publisher, while those who provide free services can earn income.
The only fear Google has is that competing PPC programs offer publishers better deals, and they decide to go elsewhere, taking advertisers with them. However, ultimately, it will be better for advertisers and publishers if they basically stay in the same PPC scheme.