Turning Traffic In To Adsense Traffic
If you have been placing AdSense ads on your site for quite some time and feel that you are not earning as much money as you could, in 99.99% of cases you are right. Most people feel frustrated because they can't get the expected revenue, and it depends on the level of traffic, as well as the number of clicks.
There are many ways to turn traffic into AdSense traffic, and here is a short list of them with a description of each.
The first thing you need to do is customize the content of your site. Although this is not an option for some people (for example, if you run a forum, it is much more difficult), most people can make their AdSense sites real cash cows.
First, you should find out what the keywords of your site are. This is a basic method in SEO (search engine optimization), known as keyword density testing. A good tool for this job is the SEO Density Analyzer.
Then you should take this list of words and search in Overture Search Inventory or Google AdWords Sandbox to find out which other words might work better than the ones you currently have.
From now on, try to keep your site focused on what is mostly displayed in the keyword suggestions you receive. Try to include these keywords, or at least some related keywords, as often as possible in the links on your site.
Thanks to the way Google AdSense works, this is a sure way to increase your revenue because you will get better ads in your AdSense banners, similar to how you could get a better Google PageRank rating.
It is also important that you constantly add new pages to your site. This is very important, because the more pages you have, the higher the probability that your ad will get more views.
It is also very important that you choose the right formats for your AdSense banners and the best places for them. Although this is a much broader topic, you should generally know that the three best Google AdSense formats are: a large rectangle 336×280, a medium rectangle 300×250, and a skyscraper 160×600.
Make sure you choose the right colors for advertising because if they are too different from the content of your site (or just different in a bad way), visitors will probably perceive them as banners that have nothing to do with the site itself.
Make sure that these ads are placed where they will bring the most profit. In most cases, it is assumed that this location is just before the start of the actual content of your site.
On pages with long text, skyscrapers may work better simply because users get access to them for more time. In addition, for sites with news or similar materials, you can find a good position at the bottom of your content, because that's when people finish reading your story and are looking for something else to do.
You should use more AdSense blocks if there is a lot of text on your page. Just make sure you don't overdo it, because you may find that you will get a much lower CTR and lower revenues than you received in the first place by using this method improperly. You can add up to three units, so use them wisely.
There is a Google AdSense preview tool that will allow you to visualize which ads will be displayed on your page, and it can be very convenient as a testing mechanism.
Just make sure you comply with AdSense's click fraud policy. As a pointer, you can put a picture next to your additions, just remember to leave some space between them to make sure that this will not be regarded as encouraging visitors to follow the link.
Of course, there are other ways to increase AdSense traffic from your site, but they should serve as a good starting point to maximize revenue.